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Sara Whalen Shifrin of the IDEAS Center

Sara Shifrin in treehouse

Got problems? Don’t we all. Do you know what design thinking is? Yeah, me either. But my good friend Sara Shifrin, Director of the IDEAS Center, is your guide and expert.

Rather than the solution you think might work, business innovations evolve from innovations that people really want. In this interview we make a hard pitch for Sara’s design thinking camp, known as Field Guide. You can arrive on Tuesday morning with a formless, empty darkness of an idea moving upon the surface of the waters, and on the fourth day, you’ll have created something that is good for mankind.

This June, take four days to unplug and connect with creative leaders at Field Guide: A Design Thinking Experience. Register at fieldguide.gouldacademy.org.


And please subscribe – next episode will feature Lucas St. Clair. I dunno, something about a national park.





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